Highly skilled and detail oriented Graphic Designer to join our B2C team. This role will focus on designing engaging and visually striking email campaigns, web banners, and social media ads. Using Adobe Creative Cloud tools, you will transform concepts into highimpact designs that captivate audiences, enhance brand presence, and drive conversions across digital platforms.
Key Responsibilities:
- Email Marketing Design: Create visually appealing and responsive email designs, including layouts, templates, and content blocks and features that will align with brand guidelines and enhance user engagement to increase click rate, open rate and conversion.
- Web Banners: Design static and dynamic web banners for various campaigns, ensuring they are optimized for web performance and meet campaign objectives.
- Social Media Ads: Develop impactful designs for social media ads across platforms like Facebook and Instagram tailoring visuals to each platform’s specifications.
- Collaboration: Work closely with Ecommerce trading managers, digital design, and marketing to ensure a cohesive visual strategy across all touchpoints.
- Quality Control: Ensure all final artwork is pixel-perfect, meets technical specifications, and is error-free before deployment.
- Brand consistency and innovation: Maintain the brand’s visual identity by adhering to guidelines while bringing a fresh and innovative perspective to every project.
- Trend Monitoring: Stay up-to-date with email marketing, UX/UI trends, incorporating innovative ideas into creative work.
Essential Skills and Experience:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Proven experience designing for email marketing platforms such as Klaviyo/Mailchimp, HubSpot, Salesforce Marketing Cloud, or similar tools.
- Strong understanding of responsive design principles for web and email.
- Experience creating designs for social media platforms, adhering to specific dimensions and best practices.
- A solid portfolio showcasing relevant work in email marketing, web banners, and social ad designs.
- Excellent attention to detail with strong layout, typography, and color theory skills.
- Ability to manage multiple projects and meet tight deadlines.
Personal Attributes:
- A creative thinker with a keen eye for detail.
- Highly organized and able to prioritize tasks effectively.
- Strong communication skills to collaborate with cross-functional teams.
- Passionate about design and continuously seeking opportunities to improve.
Location: Bangalore
CTC: INR 4 to 7 LPA
Job Type: Work from Office
Shift Timing: 11 AM to 8 PM