Gama Advisory Services LLP

Marketing Manager

Background Context

Tropilite Foods is creating a customer centric brand that resonates with customers for high quality produ...

Marketing Manager

Full Time 2 months ago

Job Description

  • Industry COM
  • SalaryBest In Industry
  • Job Type Full Time
  • Experience 5 - 10 Yrs
  • Location Delhi, INDIA

Job Description

Background Context

Tropilite Foods is creating a customer centric brand that resonates with customers for high quality products and services.  A premium brand under “Tropolite Temptation” is being launched specifically targeted towards Premium Key Accounts, and HORECA. 


The Premium product bouquet will comprise of:

  • Dairy whipping Cream – Cook n Whip and Westward
  • Isomagic Creamy – liquid mix for beverages viz. shakes, frappes and for desserts like ice creams.
  • Frappe mix
  • Svensons – premium non-dairy whipping cream
  • Waffle and waffle cone mixes
  • Whole Wheat, Millet, and Multigrain cake mixes
  • Gluten free and Vegan cake mixes
  • Sugar free cake mixes
  • Cream cheese


Roles & Responsibilities:

  • Create & drive Premium Equity & awareness of Brand Tropolite Temptation amongst Key Accounts, & HORECA Customers leveraging Digital Marketing channels including social media. Develop compelling content around the Brand proposition – static & audio visual. 
  • Be the custodian of all Customer research & insighting programs including validated ideas for new product development. 
  • Champion BTL programs to build Brand advocacy for Tropolite Temptation, through round tables with chefs, participation in exhibitions, customer meets. 
  • Work closely with Business Head of Key Accounts & HORECA to create & execute Brand advocacy programs. Build premium equity credentials for Tropolite Temptation with Key accounts & HORECA. 
  • Create & execute influencer Marketing programs including bloggers, food experts & chefs for positive word of mouth. 
  • Champion all PR activities, press coverage for Tropolite Temptation. 
  • Be the custodian for conceptualization & creation of all Brand collaterals for Tropolite Temptation. 
  • Work with Digital Marketing agencies, content creators, AV production units & creative agencies to develop Brand content.


Candidate profile:

  • Post Graduate MBA from Tier 2 Institutes – such as Amity University and / or similar. 
  • Minimum 12+ years of Sales & Marketing experience with Processed Food FMCG Organizations. Strong experience in Brand BTL activities & Digital Marketing. 
  • Self-starter, ability to work in a networked Organization. 
  • Should be aware of Marketing & Digital domain related processes, tools, and be able to create & implement them within Tropolite. 
  • Should have strong hands on experience in running BTL programs, Influencer meets, content creation, managing exhibitions & fairs. Should have worked with Chefs, bloggers, and food influencers. 
  • Target CTC: 15 Lakhs per annum. Position is based out of Delhi, with office located around Rajendra Place area. 20% of Compensation would be variable, basis KPIs. 


Gama Advisory Services LLP
Delhi, INDIA

Delhi, INDIA

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