Job Purpose:

Oversee all SEO activities for the B2C websites through optimising the content on site including but not limited to Content Pages, Blog, Product Listing Pages and Product Description Pages to:

• Deliver & improve Google Search engine page rankings to drive additional traffic to all sites 
• Increase website and conversion and ecommerce sales.
• Roll out key learns and initiatives across all relevant websites

Principal Accountabilities & Key Activities:

Optimizing copy and landing pages for search engine optimization

• Implement ON-Page, OFF-Page & Tech SEO on PDP, PLP and Content pages
• Undertake Keyword strategy to increase rankings on all major search networks. 

Researching and implementing content recommendations for organic SEO success

• Develop and implement link building strategy.
• Competitor research for keywords, content and link-building strategies

Content Creation for B2C sites 

• Maintain Blogs across sites 
• Blog integration to websites
• Keywords research and implementation

Technical management Of the B2C sites

• Must have knowledge around Technical SEO and hands on experience of Google Search Console & Google Analytics.
• Create and implement Schema Markups with ease.
• Site Architecture (Website Taxonomy) review and implementation
• Maintenance of XML Site Map
• Provision of HTML and CSS code where needed 
• Collaborative working 
• Work with SEO team to ensure SEO best practices properly implemented on newly websites.
• Work with editorial and marketing teams to drive SEO in content creation and content programming. 

Location : Bangalore

CTC : INR 4 - 5 LPA